Crown Consulting


We are proud to be a UK agent for distribution of all PURETi products in the region. PURETi is a renowned and the most trusted name in the realm of eco-friendly surface treatments. At Crown Consulting, we are trying to make this brand a household name in the United Kingdom. Cleaning is something that every residential and commercial establishment does and the involvement of chemicals in cleaning products has never been a good idea. PURETi is doing something that is beneficial for people, their health and for the environment. We are distributing those exceptional products for the people of Britain and contributing our share for the wellness of people and environment.

PURETi surface treatments deliver a level of sustainable self-cleaning, air purifying, and odor eliminating benefits never before seen in the world. The idea of using light to clean, not chemicals, may seem implausible or even too good to be true. However, as with all truly innovative technologies, PURETi surface treatments were developed through years of research and scientific breakthroughs. The end result is a family of products that greatly benefit the environment, while supplying the world with tangible, sustainable solutions to grime and foul material buildup, poor air quality, and odor. PURETi UV-PCO technology is rooted in sound science and can be easily understood through some of the most fundamental properties of chemistry.

There is a continuous interplay of two forces in nature—organic matter gets created and organic matter is broken up or decomposed.Photosynthesis is the natural process of light energy hitting plants and triggering the creation of organic matter. Plants combine light energy from the sun, hydrogen from water, carbon dioxide and nitrogen from ground fertilizer to create the organic molecules of life. Photocatalysis is a form of photosynthesis that actually reverses plant based photosynthesis. It’s a natural process whereby light energy hits a mineral and triggers a chemical process that results in the breakdown or decomposition of organic matter. UV-PCO (ultra violet photocatalysis) is a technology that accelerates the natural decomposition of organic matter. By definition, photocatalysis is the acceleration of a photoreaction in the presence of a catalyst. A catalyst is a substance that accelerates or speeds up a chemical reaction without being used up in that chemical reaction. For example, in the catalytic converters used in automobiles, platinum accelerates the chemical breakdown of exhaust into harmless gases and the platinum is not used up in the process.

In UV-PCO, light energy from the sun or fluorescent lamps energizes a mineral called anatase titanium dioxide (TiO2) and the natural chemical breakdown of organic molecules such as grime, foul material, and VOCs is accelerated. The TIO2 is not used up in the process, so the UV-PCO process can continue to breakdown organic molecules over-and-over again until only harmless gas is left. There are four basic components that must be present in order for UV-PCO to proactively and continuously break-down organic matter: TiO2, light, water vapor (always present in the air as humidity), and air flow

PURETi is applied to manufactured building materials and fixtures in factories or to the interior or exterior of the built environment. In factories, PURETi is typically applied at the end of the production line via robotically controlled spray, coating or printing methods. In the built environment, PURETi is applied by trained and certified applicators using specialized spray equipment to deposit a super thin film that dries in seconds and cures in hours to form an invisible polymeric like ceramic film that is durably bonded to the treated surface.